Privacy Policy

Updated: June 6th, 2018

Our Privacy Policy explains how we collect, use, share and protect information in relation to our mobile services, web site, and any software provided on or in connection with Firework services (collectively, the "Service"), and your choices about the collection and use of your information.

By using our Service you understand and agree that we are providing a platform for you to post content, including photos, comments and other materials ("User Content"), to the Service and to share User Content publicly. This means that other Users may search for, see, use, or share any of your User Content that you make publicly available through the Service, consistent with the terms and conditions of this Privacy Policy.

Who is Responsible for the Processing of Your Personal Data

Loop Now Technology, Inc. acts as data controller for the collection and processing of your personal data.

Types Of Information We Collect

Information you provide us. Your username, password and e-mail address when you register for an Firework account. Profile information that you provide for your user profile (e.g., first and last name, picture, phone number). This information allows us to help you or others be "found" on Firework. User Content (e.g., photos, comments, and other materials) that you post to the Service.

Communications between you and Firework. For example, we may send you Service-related emails (e.g., account verification, changes/updates to features of the Service, technical and security notices).

When you use our Services we automatically collect your IP address (not using GPS data), device information, or other unique device identifiers, Cookies (as defined below), browsing records, mobile carrier, time zone and locale setting, mobile or device model, operating system and platform as well as information regarding your use of the Services, e.g. the comments you make on our App or any other user-generated content and video content that you broadcast on our App.

Finding your friends on Firework:

If you choose, you can use our "Add member" feature to invite your friends/group members to Firework through (i) your contacts list, (ii) through a search of names and usernames on Firework.

If you choose to find your friends through (i) your device's contacts list, then Firework will access your contacts list to determine whether or not someone associated with your contact is using Firework.

If you choose to find your friends (ii) through a search of names or usernames on Firework then simply type a name to search and we will perform a search on our Service.

Analytics information

We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your device or our Service, including the web pages you visit, add-ons, and other information that assists us in improving the Service. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User.

We use third party analytics tool Google Analytics provided by Google, Inc (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). We also further use "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").


When you visit the Service, we may use cookies like pixels, web beacons, and local storage to collect information about how you use Firework and provide features to you.

Cookies are small files that are placed on your computer by websites that you visit or certain emails you open. They are widely used in order to make websites function properly, as well as to provide business and marketing information to the owners of the site.

Firework may ask advertisers or other partners to serve ads or services to your devices, which may use cookies or similar technologies placed by us or the third party. We also may ask analytics providers to use cookies.

You may refuse to accept cookies by altering the settings on your internet browser. Please note that if you choose not to permit cookies some areas of our website may not function properly or be accessible.

For further information about cookies, please see

More Cookie And Log File Information

Log file information is automatically reported by your browser each time you make a request to access (i.e., visit) a web page or app. It can also be provided when the content of the webpage or app is downloaded to your browser or device.

When you use our Service, our servers automatically record certain log file information, including your web request, Internet Protocol ("IP") address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information. We may also collect similar information from emails sent to our Users which then help us track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Service.

Device identifiers

When you use a mobile device like a tablet or phone to access our Service, we may access, collect, monitor, store on your device, and/or remotely store one or more "device identifiers." Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device&s operating system or other software, or data sent to the device by Firework.

A device identifier may deliver information to us or to a third party partner about how you browse and use the Service and may help us or others provide reports or personalized content and ads. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled.


Metadata is usually technical data that is associated with User Content. For example, Metadata can describe how, when and by whom a piece of User Content was collected and how that content is formatted.

Users can add or may have Metadata added to their User Content including a hashtag (e.g., to mark keywords when you send a photo), geotag (e.g., to mark your location to a photo), or other data. This makes your User Content more searchable by others and more interactive.


In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive to:

a. help you efficiently access your information after you sign in

b. remember information so you will not have to re-enter it during your visit or the next time you visit the Service

c. communicate with you or third parties, or allow third parties to communicate with you

d. provide, improve, test, and monitor the effectiveness of our Service

e. develop and test new products and features

f. monitor metrics such as total number of visitors, traffic, and demographic patterns

g. take the appropriate technical and organizational security measures in order to protect your personal data

h. comply with legitimate requests or orders from competent public authorities and courts, including data protection authorities

i. diagnose or fix technology problems

j. automatically update the Firework application on your device Firework or other Users may run events or activities ("Events") on the Service. If you do not want to participate in an Event, do not use the particular Metadata (i.e. hashtag) associated with that Event.

Our legal basis for processing your personal data for the purposes described above includes processing that is: necessary for the performance of our contract with you; necessary for our legitimate for our interests; and necessary to comply with our legal obligations. In some cases (and always for the purposes of sharing information with third-party advertising partners), we may contact you with advertising or marketing but where we do so we rely on your consent, which may subsequently be withdrawn at any time by contacting us at the details listed below.


We will not rent or sell your information to third parties outside Firework without your consent, except as noted in this Policy.

Whom we may share your information with

We may share User Content and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with other entities. Firework may use this information to help provide, understand, and improve the Service. We also may share your information as well as information from tools like cookies, log files, and device identifiers and location data, with third-party organizations like online advertising platforms, analytics services, and cloud hosting providers that help us provide the Service to you ("Service Providers"). Our Service Providers will be given access to your information as is reasonably necessary to provide the Service under reasonable confidentiality terms.

Only with your explicit consent, we may also share certain information such as cookie data with third-party advertising partners. This information would allow third-party ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you.

What happens in the event of a change of control:

If we sell or otherwise transfer part or the whole of Firework or our assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, liquidation), your information such as name and email address, User Content and any other information collected through the Service may be among the items sold or transferred. You will continue to own your User Content. The buyer or transferee will have to honor the commitments we have made in this Privacy Policy.

Responding to legal requests and preventing harm:

We may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.


Your information collected through the Service may be stored and processed in the United States or any other country in which Firework maintain facilities.

Firework, may transfer information that we collect about you, including personal information across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to parties located in a country or jurisdiction that does not have the same data protection laws as your jurisdiction (for example the United States). We take appropriate steps to ensure that such personnel and third-party vendors are bound to duties of confidentiality and we implement measures such as EU Standard Contractual Clauses to ensure that any transferred personal data, remains protected and secure. A copy of these clauses can be obtained by contacting us at the details listed below.

We also use commercially reasonable safeguards to help keep the information collected through the Service secure and take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account.


Update your account at any time by logging in and changing your profile settings.

Unsubscribe from email communications from us by clicking on the "unsubscribe link" provided in such communications. As noted above, you may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices). Learn more about reviewing or modifying your account information.

How long we keep your User Content

Following termination or deactivation of your account, Firework or its Service Providers may retain information (including your profile information) and User Content for a commercially reasonable time for backup, archival, and/or audit purposes.

For Users in the European Union: data retention period. How long do we process your personal data?

Your personal data are processed for as long as necessary for the processing purposes mentioned above. Loop Now Technology, Inc. will de-identify your personal data when these are no longer necessary for the said purposes, unless:

  • a legitimate interest of Loop Now Technology, Inc. or a third party to archive your personal data in an identifiable form prevails over your interest to de-identify;

  • a legal measure, mandatory public authority measure or court order prevents such de-identification.

For Users in the European Union: What rights do you have related to the processing of your personal data?

You have the right to:

  • request access to all personal data we process about you;

  • request that we correct any personal data we process about you that are inaccurate, incomplete or outdated.

  • object to the processing of your personal data if you have serious and legitimate reasons relating to your specific circumstances that justify such an objection.

  • request that we delete all personal data we process about you if those data are no longer necessary for the purposes for which they were collected.

  • withdraw your prior consent for your personal data to be processed. In this respect, you need to be aware of the fact that this request will be assessed and weighed against: our overriding interests; any legal or judicial decisions that oppose the erasure.

  • request that the processing of your personal data be restricted. This is possible when:

    • you dispute the accuracy of the personal data;

    • processing is unlawful;

    • the personal data are no longer necessary for the purposes outlined above, but when you need the data for your defense in the context of legal proceedings;

  • obtain your personal data from us in a structured, commonly used and machine-readable form. If you so wish, you have the right to provide your personal data to another service provider (= right to transferability of data).

Please send an e-mail to us if you would like to exercise any of your rights (


We are not responsible for the practices employed by any websites or services linked to or from our Service, including the information or content contained within them Please remember that when you use a link to go from our Service to another website or service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party&s own rules and policies. In addition, you agree that we are not responsible and do not have control over any third-parties that you authorize to access your User Content. If you are using a third-party website or service and you allow them to access your User Content you do so at your own risk.


If you have any questions about this Privacy Policy or the Service, please contact us through email: or mail to 725 North Shoreline Blvd, Mountain View, CA 94043.


Firework may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you additional forms of notice of modifications or updates as appropriate under the circumstances. Your continued use of Firework or the Service after any modification to this Privacy Policy will constitute your acceptance of such modification. Thanks you.

Team Firework.